E-bike companies get serious and team up to form new trade body, the British Electric Bike Association
One of the most promising segments in the bicycle industry – the electric bike sector – has received what could be its most significant boost yet: The creation of a new industry body that will, for the first time, look after the interests of the burgeoning business.
The British Electric Bicycle Association (BEBA) has been formed by key manufacturers and distributors of electric bikes, including On Bike (representing E-Motion), Giant, Urban Mover, Ultra Motor, Moore Large (representing Izip), Gepida and Wisper.
Providing a unified voice for the electric bikes industry, the association has four core values: improving the market; positive promotion; increasing electric two-wheeled transport use and fair business practice. BEBA will aim to create an environment where electric cycles can thrive, demonstrating how they meet consumer and Government demands for reduced emissions, congestion and transport costs. BEBA will address the reasons why some consumers don’t like riding, too.
BEBA will additionally aim to access the use of electric two-wheeled carriage by breaking bottomward barriers to aeon use, allowance the area to accretion accepting in Government behavior and additionally accomplish cycling added adorable to a broader chump base. Members will attach to a cipher of convenance attention consumers and dealers.
A spokesperson for the new body told BikeBiz: “Having noted a lack of consistency in service levels and quality of product provided to consumers and dealers, BEBA has been established to create an industry-wide standard.
EDUCATION AND PR
“The association will be a PR house to promote the use of electric cycles. Efforts will be focussed on educating consumers about their benefits, giving them an ‘industry stamp’ of acceptance for affair assertive account commitments. BEBA will also inject confidence into the market to help manufacturers secure retailers and ultimately increase sales.
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